So the name ended up being iPad. This is amusing for the confusion it’ll doubtless cause among folk who barely distinguish between a and o vowel sounds, and also because it’s vaguely reminiscent of feminine hygeine products. But for the real reason this is a ridiculous product, well… just look at it/him/it:
Clothes, emperor, new. Elephant, room. YOU’RE HOLDING THE WORLD’S BIGGEST MOBILE PHONE AND YOU LOOK DAFT, STEVE.
Either that or he’s shrunk.